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The European Consumer Organisation (BEUC) has filed a formal complaint with EU authorities against Chinese fast fashion giant Shein, alleging that the company uses a series of manipulative digital marketing techniques of “dark” practices to influence consumer behaviour.The complaint, backed by 21 national watchdogs, claims these practices encourage overconsumption, mislead…

The European Consumer Organisation (BEUC) has filed a formal complaint with EU authorities against Chinese fast fashion giant Shein, alleging that the company uses a series of manipulative digital marketing techniques of “dark” practices to influence consumer behaviour.The complaint, backed by 21 national watchdogs, claims these practices encourage overconsumption, mislead…